March 11, 2011

Starbucks

If you know me, you know I love Starbucks. It's not a secret. If I could afford it I would go to Starbucks every day! But I digress...

On March 8, 2011 Starbucks unveiled their new logo – which also marked their 40th Anniversary. I quite like the new logo. It is a more simple, clean version of their previous logo. Starbucks removed the "Starbucks Coffee" wording from around the siren. The new logo is the third change to the Starbucks brand. The logo has kept its siren with her double fish tail in all of them.

Image courtesy of Wikipedia


Here's a picture of my cup from my Chai Tea Latte I enjoyed this morning featuring the new logo! Makes me want to have another one! Mmm...

I hope you enjoy the new logo as much as I do! Makes you crave a nice hot cup of java too right?




Feel free to read the official Starbucks news release: here.

FedEx

Recently a logo has grabbed my attention. Now that it has – I notice it more often and I see it everywhere! FedEx is a shipping company who is committed to getting your package to its destination on time.


The FedEx logo has grabbed my attention because of an arrow. Yes an arrow. Do you see it? It's hidden between the 'E' and the 'x' – how clever! I have no idea how I didn't catch on to this sooner! I'm usually quite observant.

Now that you know of the hidden arrow – will you notice this FedEx logo more now when you are out running your errands?